Senior Marketing Support for Growing Brands

Marketing takes time to compound, and we’ll be upfront with you about that from day one. A lot of agencies say yes & promise quick results so they get your business, but if you’re desperate for immediate sales just to keep the lights on then we’re not the right fit (at least right now). We find it’s best to start with the foundations, building something that scales instead of implementing bandaid fixes that don’t last. What you’ll notice first is that your marketing starts to feel more intentional and less scattered. From there we’ll track each activity to scale what’s working, peeling back what isn’t. Measurable results depend on where you’re starting from, what your goals are, and how consistently the strategy gets executed, but we’ll always be honest with you about what’s realistic at your stage. 

Then we change it. Marketing is rarely a straight line and anyone who tells you otherwise is selling something. We monitor everything we put out, and when something isn’t performing the way it should we adjust, test something different, and keep going. You’ll always know what’s working, what isn’t, and what we’re doing about it.

Not at all, and most of our clients didn’t either. Our first step is always auditing where you’re at right now, so that we can identify where your biggest gaps are. Once we find those gaps, whether they’re within your marketing infrastructure, your audience alignment, your messaging approach, or your tactical execution, we build a realistic plan around them that you understand & can confidently execute on. 

If your business grows to a point where one channel isn’t enough and you want a senior partner owning the full picture, a Fractional CMO engagement might be the natural next step. That’s a conversation we’re always open to having, and we’d rather you scale with us than outgrow something that isn’t working anymore. And the opposite is true as well, if things change and you need to scale back that conversation is just as welcome. We’re not here to lock you into something that isn’t working for where your business is at.

We do typically start with a 3 month contract so that we allow enough time to start seeing progress, but that said, we’re not trying to trap you. Locked in retainers don’t make sense for a small business. You know what you’re paying for every month and you’re not stuck with anything you’re not getting value from. If down the road you need to pause or adjust, we’re open to having that conversation. Even if you hit a point where you feel like you can naturally progress on your own, that’s ok too! We work with clients whose success genuinely matters to us, and we stand by that wholeheartedly no matter what it looks like.

On the channel we’re running for you, not much at all outside of feedback and approvals. We’ll need more feedback at the start of our engagement, but the goal is for less and less involvement from you over time as we learn your brand & your voice. After all, you hired us for a reason! For everything else, it really depends on your capacity, and figuring that out is part of what we do during onboarding. We build your strategy around what you can realistically take on, and we’ll always prioritize clearly so you know what actually needs your attention.

Growth Partnership is built for brand owners who can execute a piece of the plan internally, even if that means it’s just you. We build the strategy around what’s actually realistic for your capacity so you’re not left with a plan you can’t action.

It isn’t. If paid advertising is the channel we own for your brand, then our fee covers the strategy, management, and optimization of your paid advertising campaigns. Your ad spend is a separate budget that goes directly to Google and Meta, and we’ll help you figure out what a realistic budget looks like for your business and your goals before we get started.