Fractional CMO Services for Small Businesses
Fractional CMO | Starting at $5,400/month
Your business has grown past the point where DIY marketing makes sense. You don’t have the time, the expertise, or frankly the desire to piece it together yourself anymore, and at this stage, doing it wrong is starting to cost you more than hiring someone to do it right would.
Full-Service Marketing Support Without the Full-Time Salary
Our Strategic Marketing Approach
Our approach doesn’t change based on your level of investment. Good marketing is good marketing, and that’s true whether you’re spending $1,000 a month or $10,000. When you partner with us, here’s what you get:
You get a senior marketing partner who learns your business, not an account manager who’s learning marketing.
Agencies love to skip the hard part. They rush into execution because activity feels like progress, they have the templates ready to go, and it’s easier to bill for deliverables than discovery. The problem is that building anything on a cracked foundation is how marketing budgets get wasted. Before anything gets built or recommended, we do the work to actually understand where your brand is at right now. It may take a bit longer to get into execution, but what gets built will actually work.
You get marketing direction that tells you what you need, not just does what you ask.
When a client asks most marketing agencies to jump, the response is “how high?” That sounds great until you realize they’ve spent months executing requests that felt urgent in the moment but weren’t actually moving anything forward. Part of having a senior partner is having someone who will tell you when your time & money are better spent elsewhere, and redirect you accordingly.
You get a realistic marketing strategy built for your brand, not a generic playbook.
A lot of agencies have a signature move: a templated PDF lead magnet funnel, a content calendar, a paid ads structure they run for every client, and the classic “Have you tried social media marketing?” It’s efficient for them, but it isn’t always right for your brand. Your marketing strategy gets built around your business specifically, not borrowed from the last client who seemed similar enough, or generated by whatever AI tool is trending this week.
What’s Included in Fractional CMO
Quarterly Marketing Roadmap
Every 90 days you get a clear picture of where your marketing is headed and exactly what it's going to take to get there. We build around real performance data from the previous quarter so the plan always reflects where your brand actually stands.
SEO & Content
Continuous optimization of your key pages, one SEO driven blog post a week, keyword research and tracking, and Google Business Profile support. We also put together your monthly social media content calendar so every channel is cohesive and nothing gets posted without a reason behind it.
Paid Advertising
Full funnel Meta (Facebook, Instagram) and Google Ads campaigns built and managed by people who have been doing this for a long time. We handle the creative direction, the audience strategy, the landing pages, and the ongoing optimization so your ad spend is efficient & productive.
Email Marketing
Four to five campaigns a month plus ongoing flow optimization, segmentation, and list health maintenance. We handle the strategy, the copy, the build, and the testing across platforms like Klaviyo and Mailchimp so your email program is actually working as hard as it should be.
Monthly Performance Report
You get a monthly plain language summary of how your marketing strategy & tactics are performing, what it means for your business, and three to five prioritized actions for the month ahead. You always know what we're doing, why we're doing it, and what's coming next.
Monthly Strategy Review Meeting
Each month we come to you with real data and a clear point of view on where your marketing stands. This is where we adjust for what's actually happening in your business so the plan stays realistic without losing momentum.
The Cost of Not Investing in Professional Marketing
At this stage, the cost of under-investing in your marketing isn’t just wasted budget and lost time. It’s also the lost revenue your brand could be generating. Every month without a proper marketing strategy & high level execution behind it is a month that compounds in the wrong direction.
A full-time senior marketing hire is the obvious solution, but deciding to do so can come with a significant resource burden. Beyond the salary and benefits, you’re suddenly responsible for managing someone, onboarding them into your business, and hoping you hired the right person. And the reality is that one person rarely covers the breadth of expertise that a growing business actually needs from its marketing.
Frequently Asked Questions
Everything you want to know about Fractional CMO before you reach out.
Marketing takes time to compound, and we’ll be upfront with you about that from day one. A lot of agencies say yes & promise quick results so they get your business, but if you’re desperate for immediate sales just to keep the lights on then we’re not the right fit (at least right now). We find it’s best to start with the foundations, building something that scales instead of implementing bandaid fixes that don’t last. What you’ll notice first is that your marketing starts to feel more intentional and less scattered. From there we’ll track each activity to scale what’s working, peeling back what isn’t. Measurable results depend on where you’re starting from, what your goals are, and how consistently the strategy gets executed, but we’ll always be honest with you about what’s realistic at your stage.
Then we change it. Marketing is rarely a straight line and anyone who tells you otherwise is selling something. We monitor everything we put out, and when something isn’t performing the way it should we adjust, test something different, and keep going. You’ll always know what’s working, what isn’t, and what we’re doing about it.
Not at all, and most of our clients didn’t either. Our first step is always auditing where you’re at right now, so that we can identify where your biggest gaps are. Once we find those gaps, whether they’re within your marketing infrastructure, your audience alignment, your messaging approach, or your tactical execution, we build a realistic plan around them that you understand & can confidently execute on.
We do typically start with a 3 month contract so that we allow enough time to start seeing progress, but that said, we’re not trying to trap you. Locked in retainers don’t make sense for a small business. You know what you’re paying for every month and you’re not stuck with anything you’re not getting value from. If down the road you need to pause or adjust, we’re open to having that conversation. Even if you hit a point where you feel like you can naturally progress on your own, that’s ok too! We work with clients whose success genuinely matters to us, and we stand by that wholeheartedly no matter what it looks like.
Honestly, not much. Outside of your monthly strategy call and providing feedback and approvals on creative, most of it is handled. We’ll need more from you at the start of our engagement while we’re learning your business and your brand voice, but the goal over time is for your involvement to get lighter, not heavier. That’s the whole point.
It isn’t. Our fee covers the strategy, management, and optimization of your paid advertising campaigns. Your ad spend is a separate budget that goes directly to Google and Meta, and we’ll help you figure out what a realistic budget looks like for your business and your goals before we get started. If ads aren’t in the picture at the start, we can always start with a custom package at a lower rate, and build from there as budget allows.
Every business is different and we know our packages won’t be a perfect fit for everyone. If you need a different combination of services or a custom scope, that’s a conversation we’re open to having. Reach out and we’ll figure out what actually makes sense for where you’re at.
Testimonials
Contact Us
Email: info@violetandvine.ca
Locations: Calgary, AB | Kelowna, BC
Business Hours: M- F 9 am – 4 pm
We’re based in Calgary and Kelowna and work with founder-led businesses across Canada, mostly remotely but we’ll show up in person when it matters. Every client works directly with us, not through an account manager or a junior team learning on your dime.