Website Design & Development
Website Development Sprint | Starting at $8,300
You know you need a website that actually works for your brand. What you don’t want is a project that drags on for months, costs more than you planned, and still doesn’t say quite what you meant. Our websites are launched in as little as six weeks, have a fixed scope so we’re all clear on what gets built & why, and are designed to turn visitors into customers.
Website Design That Works for Your Brand and Your Audience
More small business websites than you would think are built from a template solely to exist, not to be useful. They load slowly on mobile, bury the most important information, and leave visitors with no clear sense of what to do next or how to find what they need. The copy talks about the brand instead of the customer, there is no search engine optimization to speak of, and the contact form goes somewhere no one checks.
None of this is obvious when you’re close to it. It’s your business, it makes sense to you, and the site looks pretty. But your customers don’t know your brand the way you do, and a website that doesn’t account for that loses people before you ever get the chance to make an impression, let alone sell them anything.
We build websites around how your customers think, what they need to see before they buy, and what it takes to show up in search. Design is part of it, so is copy, SEO, site structure, and the details that most web designers don’t consider because they’re designers, not marketers.
Our Website Design Approach
Our approach doesn’t change based on your level of investment. A well built website is a well built website, and that’s true whether you need something with 5 pages or 15. When you partner with us, here’s what you get:
You get a senior marketing partner who learns your business, not an account manager who’s armed with a template.
Marketing agencies love to add on “website design” because it’s typically a high profit-margin service, and it’s easy to redeploy the same templates over and over again to multiple businesses. Not to mention, they already have graphic designers on staff who are really good at making things look beautiful. What this neglects is fully understanding your audience, your business (not just your branding), and what your website actually needs to accomplish. That work takes a little more time up front, but you end up with a finished website that is not only unique to you, but is also discoverable on search engines and doing the work to convert visitors into customers.
You get marketing direction that tells you what your website needs, not just builds what you ask.
A client who asks most agencies for a 5 page website gets a 5 page website. Whether those are the right 5 pages, structured correctly with the right content, is rarely part of the conversation. We’ve seen websites come in missing the bare minimum of a contact page & lacking legally required elements like a privacy policy, simply because the brand owner didn’t even know to ask for those things. We’ll tell you when something on your wishlist isn’t going to work & why, and then we’ll come to you with a better recommendation. You’re hiring us for our expertise, and that means you get our honest opinion, not just our execution.
You get a website built for your audience, not a template dressed up to look custom.
There’s no shortage of agencies that take a premium theme, swap in your colours & logo, and call it a custom website. Soon enough if you want something changed it’s either an overage charge or you get some excuse why it can’t be done. What you get from us is a website built around how your specific customers think and what they need to see to build trust, with copy, structure, and SEO foundations that reflect your brand and no one else’s. We didn’t use a template to build our website, and we wouldn’t do that for yours either.
What’s Included with Your Website
Discovery & Strategy
A structured workshop to align on your business goals, your audience, and your positioning before anything gets written or built. This is where we figure out what your website is doing well, what it needs to accomplish, and how to make that happen.
Messaging & Copywriting
Conversion-focused (human written!) copy for all of your core pages, written around how your customers think, what they're searching for, and what Google needs to know. No filler, fluff, or copy that's been templated & repurposed.
Design & Build
Custom responsive layouts designed for clarity & flow, built on your choice of WordPress, Shopify, Squarepace, or Wix. We'll help you make that decision, and we'll configure your CMS so that you don't need a developer for every edit.
SEO Foundations
On-page SEO implemented across every page from the start. Titles, meta descriptions, headings, URL structure, menu configuration, image sizing, and all the technical foundations that determine whether Google can rank you at all.
Integrations & Forms
Your core integrations connected & configured, including your email service provider, Google Analytics, Search Console & Tag Manager. We'll also connect any contact forms so that visitor inquiries get to where they need to go, every time.
Launch & Handoff
Quality control and testing across devices & browsers, launch support so that your website goes live on your hosting platform without a hitch, and a post-launch guide so that you know exactly what to watch & how to keep things running.
The Cost of a Website That Isn’t Working
A website isn’t just a piece of your online presence, it’s a tool that needs to be pulling its own weight. Every visitor who lands, gets confused, and leaves is a potential customer you paid to acquire, whether through ads, search engine optimization work, building relationships in the community, or time spent on any number of marketing activities. A weak website doesn’t just fail to help, it actively works against everything else you’re doing.
The longer you run on a website that isn’t doing its job, the more that compounds. Traffic that doesn’t convert, search rankings you’re not capturing, and a first impression that doesn’t reflect the quality of what you actually sell. And no, a landing page isn’t going to fix it.
Our standard website builds start at $8,300, and are typically scoped to launch within 6 weeks.
Frequently Asked Questions
Everything you want to know about our Website Design & Development before you reach out.
We build on WordPress, Shopify, Squarespace, and Wix. If you already have a platform you’re committed to, we’ll work with it. If you’re starting fresh and you’re not sure what best suits your needs, we’ll help you make that decision. We do not work with custom or proprietary CMS platforms.
We write it. Copywriting for your core pages is included in the price of your website, and it’s informed by the discovery workshop & our key messaging exercises so that it reflects your brand as well as your audience accurately. We’ve worked with clients in the past who want to try to cut costs by writing their own copy, and it might sound great to them, but more often than not it ends up not working from a marketing perspective. You still have full approval over all the content we write.
We scope every project individually, so if you need more pages we’ll talk through what that looks like before you commit to anything. Most projects fit within our standard scope with a few variable factors, but if yours is more complex then the investment & timeline will reflect that and you’ll know upfront.
We take search engine optimization seriously, and we build in those foundations from the start which means your website will be set up correctly from day one. That includes custom page titles, meta descriptions, headings, URL structure, and technical basics. Ranking against competitors takes time & ongoing effort, but you won’t be starting from zero. That said, a website properly built with SEO in mind does not guarantee an immediate top rank on Google, especially if you have negative signals to overcome.
The most involved part is the discovery session at the start, and likely a few emails back and forth to clarify details. After that, we’ll need feedback and approvals at a few key points, but we’re not going to be in your inbox every day.
Yes! We configure your CMS so you can make content updates without needing us or another developer every time something changes. We include a post-launch care guide so you know exactly how to keep things running smoothly. Our goal is to get you a website that works for you & your customers, not to handcuff you to ourselves for life.
Absolutely. Unlike a lot of agencies which force you to pay an additional fee to take your website elsewhere, we don’t retain any ownership of your website, its files, your plugin licenses, or your analytics accounts. Everything is yours at the end, we’re just here to build it for you. This does, however, mean that any plugins or apps required for your desired website functionality need to be licensed and paid for by you, but we will always be up front about that before anything is implemented.
We do thorough quality control and testing before anything goes live, but it’s always possible that something needs a tweak after launch. If something comes up that’s within the original scope of what we built, we’ll work with you to get it sorted. What isn’t covered is issues that arise from changes made to the site after handoff, whether by you, another developer, or a plugin update. If you do run into something down the road and need our help, that’s a conversation we’re always open to having, just under a separate scope of work. We’re not the kind of people that disappear once the project is marked complete.
Testimonials
Contact Us
Email: info@violetandvine.ca
Locations: Calgary, AB | Kelowna, BC
Business Hours: M- F 9 am – 4 pm
We’re based in Calgary and Kelowna and work with founder-led businesses across Canada, mostly remotely but we’ll show up in person when it matters. Every client works directly with us, not through an account manager or a junior team learning on your dime.